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The Challenge
The infrastructure space is often visually outdated and dense with technical jargon. Our challenge was to design a digital presence that feels sharp, intuitive, and contemporary — without losing the gravitas and seriousness their clients expect.
We needed to:
- Simplify technical content into digestible layouts
- Build trust through clear messaging and visual hierarchy
- Showcase past projects without overwhelming the user
- Ensure performance and responsiveness across devices
Blueprint Before the Build
We began with a discovery phase, diving deep into the Bill Tech brand, competitors, and target audience. From there, we moved through wireframes and moodboards to align on structure and tone.
Before diving into visuals, we crafted detailed wireframes to structure the website. This step allowed us to define navigation, content hierarchy, and user flows—ensuring that Bill Tech Infrastructure’s vast portfolio would be easy to browse, while also communicating their credibility and scale.
The Design
We began with a discovery phase, diving deep into the Bill Tech brand, competitors, and target audience. From there, we moved through wireframes and moodboards to align on structure and tone.
We focused on clean typography, a neutral color system grounded in earthy tones, and modular grids to make information feel approachable. Emphasis was placed on big, bold imagery — allowing infrastructure projects to shine on their own merit.
Design Highlights
- A structured homepage that delivers key info within 8 seconds
- Project listing pages with rich filtering and searchability
- Clear “About Us” narrative to humanize the brand
- Call-to-action zones that invite partnerships and tenders
- Mobile-first layout with touch-friendly project navigation
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The Result
The final site positions Bill Tech as a forward-thinking infrastructure brand — modern, capable, and trusted. The improved UX allows potential clients, investors, and partners to quickly understand their scale and specialties.The bounce rate dropped by 36% in the first month, and project inquiries through the site saw a 22% increase within the first quarter post-launch.
Project Overview
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Our Role
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Delivery Time
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